A political online campaign for Europe has to contend with two attitude challenges: inertia and prejudice (even hatred).
The Campaign for a PES Primary is an example of an EU-wide political campaign, where party activists have to overcome both tardiness and hostility in order to gain wide enough support.
The Facebook campaign page has now gathered 921 members, and the grass root campaigners hope to reach 1,000 supporters by the end of August.
Not a bad start for a pioneering effort, but what (else) can civil society actors learn from the campaign?
Read the rest of Ralf's article at grahnlaw.blogspot.com.